The organization that stands ready to execute
on the clearly defined value its customer's desire
wins the game.
Does your strategy deployment process create a condition of readiness?
Execution without readiness leads to conflict and frustration. . .
As an operating executive for some of the largest global organizations in the world, I have seen my share of annual goal setting campaigns. What most of them had in common was a failure to achieve a real conditional of readiness across the organization.
The reason this is such an imperative and one of the greatest opportunities to create a crushing competitive advantage, is that no one does this well. Working on this with intention and great effort will offer you one of two outcomes.
First, when you get it right, you will stand alone in your industry. Alone, meaning, so far separated from the pack that you may seem to be the only player. The alternative is to wait for one of your competitors to see the opportunity and beat you to it.
I know we are all working on it. I've seen the efforts for three decades and have seen the results of incomplete for most of my career. Incomplete, not incorrect. That is an important distinction to me. You are already good. I'm not debating that. What if by simply completing what you have started you could be better. Your strategy is solid. Your vision could create huge success. What stands in your way is an organization not yet ready to go.
Spending the time and effort on creating readiness is the difference. Your vision has to be translated and interpreted across multiple organizational levels and into all organizational functions. When every team member understands what is important, we can actually pay the proper attention to it.
Only then can the changes we embark upon be optimized to deliver the goals and objectives truly aligned to the vision your executive team has cast into the organization. Sounds like a lot of work. It is. Most organizations have never completed the work, and that is what we do with you. We move from the executive offices through the levels and functions ensuring the understanding and attention are present.
Accountability becomes a formality. No conflicts, no frustrations, just solid execution, resulting in evidence of success.
Is your organization ready? Let's do the work - together.
Creating a condition of readiness takes a little more work.
If the organization isn't ready, why would you expect to accomplish anything?
When we finish what we have started, execution becomes a powerful formality.